Monday, January 9, 2012

Cost-free Sample Sales Letter: Example of How to Write a Persuasive Organization Marketing and advertising Letter

If you own a car wash, you could have the local car dealerships give away a certificate for a free wash with all car purchases. Donate to Local Charities ; Schools - Offer your products, services, or gift certificates for charity auctions and events. Leave Brochures, Fliers, and Business Cards Everywhere - Many local businesses will allow you to display your cards and brochures.

* Community centers

Make the prizes something people want, or even just a gift certificate or shopping spree for your business.

* Have customers submit funny business slogans.

* Hold a poetry contest with a theme related to your business.

* Have people submit their best solutions to problems related to your business. For example, if you own a garden center, people could submit their best gardening tips.

* Host a recipe contest if you have a food-related business.

Use Gift Certificates Creatively - Gift certificates are great for business because they cost you next to nothing, bring in cash, and often they are not redeemed. Get your customers to buy gift certificates by offering them a special bonus. Set Up Shop at the Farmer's Market - If you have a food-related product or anything of interest to the general public, the local farmer's market is a great place to not only generate sales, but to increase exposure to your business. Swap Coupons with a Complimentary Business - Offer to give away their coupons with each purchase while they give away your coupons with each purchase. Give Away Free Tips - Tips sheets or booklets can be a fantastic marketing tool. A beauty salon could offer "Ten Tips for Ageless Skin." Print your business card and logo on a magnet. If your business name fits on a plate, put it on there.

Your local community is a great place to build support and recognition for your business so don't miss out on this valuable opportunity.

20 Great Ways to Market Your Business Locally


Here is an example of a business-to-business sales letter mailed to auto dealers by a firm that markets gift cards that replace paper gift certificates. This card is worth the lifetime value of a loyal customer. In sales, service, parts, accessories and referrals. Boost your parts ; service department revenue? Multiply your accessories department revenue? Big time. It's a vital part of Sharpe AutoCards, a custom-branded loyalty and gift card program that generates revenue for your dealership. It stores information about the card's dollar value and each transaction.

Current customers. Even former customers. They all use the card to buy products and services at your auto dealership only.

You use the Sharpe AutoCards card to:

Boost your service department revenue and repeat business

Attract potential customers and increase traffic in your showroom

Increase referral business

Use your card today to receive free coffee and donuts for four.

Hand me your gift card, I'll swipe it, process your transaction, and hand over your free coffee and donuts.

Sharpe AutoCards

© 2005 Sharpe Copy Inc.

Sunday, January 8, 2012

  • Make sure you speak clearly and are smiling as you answer the phone; also identify yourself.

  • Before placing a caller on hold, ask their permission first and thank them.

  • If the phone rings back to you, you've kept them on hold too long.
  • Do not forget to return the call as you promised.

  • Do not permit the phone to ring into the office more than three times.


  • Never interrupt the person while he/she is talking to you.

  • Never engage in an argument with a caller.


  • Do not make it a habit of receiving personal calls at work.

  • Do not answer the phone if you are eating or chewing gum.


  • Return calls promptly that have been left on voice mail and ansafones.


  • If possible, provide a telephone for patients/customers/clients to use.

  • I recommend a remote, handless headset for the business staff.

    20 Business Telephone Etiquette Tips


    If you are thinking to start to start your own hotel business, it is better to plan your business priorities first. Every business needs a robust business plan before it gets started whether its matter of raising funds or to run the business. Nearly all banks need a business plan as an integral part of your loan applicationLocation of Hotel:A right location matters a lot for your hotel to get success. Strategy:Business strategy is the foundation of successful hotel business. Every guest in your hotel needs highest level of attention and service whether it’s a family or business traveler. If you will not get enough guests in your hotel your business will fail.