* Community centers
Make the prizes something people want, or even just a gift certificate or shopping spree for your business.* Have customers submit funny business slogans.
* Hold a poetry contest with a theme related to your business.
* Have people submit their best solutions to problems related to your business. For example, if you own a garden center, people could submit their best gardening tips.
* Host a recipe contest if you have a food-related business.
Use Gift Certificates Creatively - Gift certificates are great for business because they cost you next to nothing, bring in cash, and often they are not redeemed. Get your customers to buy gift certificates by offering them a special bonus. Set Up Shop at the Farmer's Market - If you have a food-related product or anything of interest to the general public, the local farmer's market is a great place to not only generate sales, but to increase exposure to your business. Swap Coupons with a Complimentary Business - Offer to give away their coupons with each purchase while they give away your coupons with each purchase. Give Away Free Tips - Tips sheets or booklets can be a fantastic marketing tool. A beauty salon could offer "Ten Tips for Ageless Skin." Print your business card and logo on a magnet. If your business name fits on a plate, put it on there.Your local community is a great place to build support and recognition for your business so don't miss out on this valuable opportunity.
20 Great Ways to Market Your Business Locally
Here is an example of a business-to-business sales letter mailed to auto dealers by a firm that markets gift cards that replace paper gift certificates. This card is worth the lifetime value of a loyal customer. In sales, service, parts, accessories and referrals. Boost your parts ; service department revenue? Multiply your accessories department revenue? Big time. It's a vital part of Sharpe AutoCards, a custom-branded loyalty and gift card program that generates revenue for your dealership. It stores information about the card's dollar value and each transaction.
Use your card today to receive free coffee and donuts for four.
Hand me your gift card, I'll swipe it, process your transaction, and hand over your free coffee and donuts.Sharpe AutoCards
© 2005 Sharpe Copy Inc.